Robert Ritacca

CoreX AI

Defining how AI works, behaves, and earns trust across Gusto's payroll, benefits, and HR platform.

• Shaping the interaction model, UX principles, and product direction for AI, starting with Gus, the conversational assistant
• Expanding AI from conversation into embedded workflows
• Partnering with product and engineering leadership to ship customer-facing AI

TurboTax, Consumer AI

• Shipped TurboTax's embedded AI experiences inside ChatGPT and Claude in time for tax season, putting TurboTax in front of nearly 1 billion users on those platforms
• Designed the bidirectional filing checklist that lets users prep their taxes inside an AI chat and finish the return in TurboTax. Full story in the case study
• Took agentic workflows into production across TurboTax and the broader consumer platform, including Credit Karma
• Designed action-oriented financial workflows that turn AI into real outcomes, not just answers

GenUX - AI / Agent platform

• Led design of Intuit Agent Chat, the white-labelled capability behind the Intuit Intelligence brand: domain teams inject agents and dynamic UI into their own products through one shared, extensible conversational AI platform. Full story in the case study
• Scaled to 70+ agents live in production across TurboTax, QuickBooks, Mailchimp, and internal teams
• Serving ~50M sessions in production across Intuit's consumer and small-business platforms
• 2.8M component instantiations in the last year from the shared AI-native UI library spanning chat, documents, memory, and dynamic UI
• Grew an organic community of 600+ developers shipping with the platform, adopted as the company-wide standard by unanimous executive vote

Led end-to-end UX for a 0 to 1 Generative AI tool enabling engineers to create constructible, code-compliant electrical raceway designs, as the sole designer supporting 30+ engineers.

• Shaped workflows through user research, testing, and iteration, and built new capabilities like 4x expanded signal visibility across 3D and tabular views
• Reduced time-to-value from 14 days to 5 by simplifying generation workflows, and cut required cycles from 12 to 5 with clearer feedback and better anomaly detection. Full story in the case study
• Improved solution quality by reducing anomalies per output by 60% and cutting engineering intervention from 13+ to ~1 per project through better tooling, visualization, and in-product guidance

Enterprise Products

Led evidence-driven design across a horizontal portfolio of Recruiting Products, supporting how Meta discovers, develops, and hires talent.

• Redesigned the Job Offer tool within Meta's Applicant Tracking System, improving offer extension velocity by over 10%, compensation approval velocity by 25%, and volume of data points by 50%. Full story in the case study
• Redesigned the Internal Mobility transfer and eligibility tool, resulting in a 58% increase in data accuracy and a 33% reduction in processing time to earn an estimated savings of 2000 hours/year of productivity
• Led design direction for a mixed-reality initiative of 40+ people across 6 organizations, including Recruiting Products and an external XR development shop. Wrote the design brief, worked through hardware logistics and digital onboarding, and ran a pilot that put target users through an immersive VR experience.

Managed a team of 4 product designers in the Toronto business unit, from performance to career development. Directed all design phases across a broad portfolio of multi-product delivery engagements worth $25m over 4 years.

• Led design for mySCP, a cross-platform healthcare application suite used by 8,000+ clinicians across desktop, iOS, and Android
• Led design for multiple CIBC banking products, including First Caribbean and Smart Banking for Business, spanning desktop, iOS, and Android